Have you ever searched “[your industry] in [ your location]” to see where your business appears? If you are ranked fourth and below in your internet search, unfortunately, most users aren’t going to find and click on your local business.
Search Engine Optimization (SEO) has become vital for brands and businesses that want to increase where they rank on search engines. These days people are searching for local businesses online more than ever. Local citation building will increase your business’s online presence and visibility by appearing at the top of the search results.
In this article, you are going to learn how to build citations for your local business whilst improving SEO. Let’s get started!
What is Local Citation Building?
A local citation is an online reference of the name, address, and phone number of a local business (NAP). Citations can be found on local business directories, websites, apps, and social media platforms. Local citation building is the process of organizing and creating listings online. This impacts local search engine rankings by directing internet users to lean into specific local businesses by where they rank on the search engine page.
Why is SEO citation building important?
SEO citation building helps do what every business wants. It helps to continue rising in search rankings, build consistent traffic, and improve your online presence for others to discover you. When brands or businesses do not update or ensure the accuracy of their company information, they risk not attracting new customers and might jeopardize losing their existing clientele.
Within SEO, there is a link-building process that acquires links that direct traffic back to your business website from other websites. Search engines can use these links to verify your business’s credibility. In the event that a blogger or journalist writes about your business and provides hyperlinks to your website, that link forms part of your link-building process. So, it is important to ensure when customers search online, they find your current business information with no contradicting or outdated information.
Citation Building for Local SEO
Pay Attention to Local SEO
There are various factors that influence search engine optimization. Such as but not limited to, a secure and accessible website that is mobile-friendly, optimized content with links to your business, user experience, and technical SEO. Without the presence of these factors, your local citation SEO building strategy could fall apart. Be sure to pay attention to local SEO to see how your competitors are ranking against you and how you can outshine them. Taking on new local citation building can help improve your rankings and online presence.
This refers to the art of delivering specific content to consumers based on their location. Therefore, the geographical location of your business will provide more citation activity when you specify your exact position. It’s even more important when you submit to popular sites within your niche or industry. When you do so, your business will become recognizable and leaders in your industry. When you don’t do this, you pass over the opportunity to your competitors to let them steal the customers searching for your business. Be sure to utilize geotargeting within your industry especially within your local area.
List with Top Aggregators
Aggregators are companies that collect information about businesses and distribute it to hundreds of other websites. They solve the burden of having to get your business information on thousands of available business directories. In America, there are various aggregators, however here are three main data aggregators your business could consider:
Alternatively, you can submit to each well-known director site. However, that’s why data aggregators help add convenience to your business for them to do it for you. If you do choose to submit your information by yourself, be sure to always have updated information.
- Citation Vault
- 7331 Emerald Glade Lane, Humble, Texas 77396
- (713) 808-1654